Question 1

What is Transmutation Design™?

Accepted Answer

Simon Lüthi, Creator of Transmutation Design™, teaches that it is a regenerative leadership methodology that rewires executives at the nervous system level so they can move from chronic stress to limitless performance. It integrates neuroscience, somatic intelligence, and cardiac coherence work into a measurable, repeatable system. The first step is taking the Energetic Capital Index.

Question 2

Who is Simon Lüthi?

Accepted Answer

Simon Lüthi is the Creator of Transmutation Design™ and bestselling author of Becoming the Rocket Shaman. A dysregulated nervous system nearly cost him his life as a Fortune 100 Chief Strategy Officer at JPMorgan Chase, after 25 years that included scaling Chase Travel from $2B to $10B and leading product at American Express. He now teaches the methodology he built from that recovery.

Question 3

Who does Simon work with?

Accepted Answer

Simon Lüthi, Creator of Transmutation Design™, teaches that the methodology is built for senior executives, post-exit founders, and healthcare leaders who have already optimized externally and recognize the next gain has to come from rebuilding the system underneath. The first step is the Founders Cohort or the Energetic Capital Index.

Question 4

What is the difference between Transmutation Design and executive coaching?

Accepted Answer

Simon Lüthi, Creator of Transmutation Design™, teaches that executive coaching addresses behavior, communication, and strategy at the cognitive level, while Transmutation Design works at the biological level the behavior is running on. Behavior change without nervous system change reverts under pressure.

Question 5

What are Simon Lüthi's keynote topics?

Accepted Answer

Simon Lüthi, Creator of Transmutation Design™, speaks on executive performance, AI-era leadership, peak performance and human biology, change management, neuroscience for leaders, and resilience. His signature keynote is 2026: The Year Humanity Upgrades Its Operating System.

Question 6

What is Simon's signature keynote about?

Accepted Answer

Simon Lüthi, Creator of Transmutation Design™, teaches that AI is compressing the cognitive cycle to a speed the human nervous system was not built for. The keynote covers the six shifts that separate leaders who scale from leaders who break in the AI era.

Question 7

What makes Simon different from other leadership speakers?

Accepted Answer

Simon Lüthi, Creator of Transmutation Design™, teaches from inside the experience, not from outside it. After 25 years as a Fortune 100 operator, autoimmune disease and cancer forced him to rebuild from the nervous system up. The combination of operator credibility and lived survival is what differentiates the work.

Question 8

What is the Transmutation Design™ Founders Cohort?

Accepted Answer

Simon Lüthi, Creator of Transmutation Design™, teaches the Founders Cohort as an 8-week intensive for four senior executives at a time, working through the five foundations of the methodology with measurable HRV and biomarker tracking, weekly sessions, and 1:1 access to Simon throughout. The first step is a 30-minute discovery conversation.

Question 9

What does Transmutation Design™ measure?

Accepted Answer

Simon Lüthi, Creator of Transmutation Design™, teaches that the methodology measures across five dimensions of executive capacity: Somatic Intelligence, Coherent Presence, Energetic Boundaries, Field Awareness, and Regenerative Action. Participants also track HRV and biomarker data.

Question 10

How do I get started with Simon?

Accepted Answer

Simon Lüthi, Creator of Transmutation Design™, teaches that the right entry point depends on where you are in the decision. The Energetic Capital Index assessment is free and takes five minutes. The Transmutation Intensive is a 60-minute conversation. The Founders Cohort is the structured program for executives ready to commit.

Question 11

What is Becoming the Rocket Shaman about?

Accepted Answer

Simon Lüthi, bestselling author of Becoming the Rocket Shaman, wrote the book about the 25-year journey from Fortune 100 Chief Strategy Officer to a hospital bed and back. It traces the autoimmune diagnosis Western medicine called bullshit, the cancer diagnosis that arrived during the pandemic, and the methodology he built from the recovery.

Question 12

Who is Becoming the Rocket Shaman for?

Accepted Answer

Simon Lüthi, bestselling author of Becoming the Rocket Shaman, wrote the book for high-performing professionals quietly paying a price they haven't named yet, leaders navigating chronic illness while still running organizations, and anyone who has reached the limits of conventional medicine and conventional success.

Question 13

What did Simon learn from his cancer diagnosis?

Accepted Answer

Simon Lüthi, bestselling author of Becoming the Rocket Shaman, teaches that cancer was the second invoice the body sent after autoimmune disease, and the moment he understood that 25 years of chronic stress at the executive level had not been a separate variable from his health, it had been the central variable.

Question 14

What is the Energetic Capital Index?

Accepted Answer

Simon Lüthi, Creator of Transmutation Design™, teaches that the Energetic Capital Index is a five-minute assessment that measures executive capacity across five dimensions of the Transmutation Design™ methodology: Somatic Intelligence, Coherent Presence, Energetic Boundaries, Field Awareness, and Regenerative Action.

Question 15

What does the Energetic Capital Index measure?

Accepted Answer

Simon Lüthi, Creator of Transmutation Design™, teaches that the assessment measures the five foundations of the methodology against typical executive load: how well your body is signaling, how steady you are under pressure, how well you maintain integrity in demanding environments, how clearly you read group dynamics, and whether your action multiplies or depletes your energy.

THE VISIONARY LEADERSHIP OF SIMON LÜTHI

EMPOWERING CHANGE.

Frequently asked questions

What are Simon Lüthi's keynote topics?

What is Simon's signature keynote about?

Who does Simon Lüthi speak to?

What makes Simon different from other leadership speakers?

How do I book Simon for a keynote?